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Managerial marketing: perspectives and viewpoints a source book

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Bibliografski detalji
Glavni autori:	Lazer, William (Autor), Kelley, Eugene J (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Homewood Richard D. Irwin 1962
Izdanje:	2a. ed
Teme:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción
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