Managerial marketing: perspectives and viewpoints a source book

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Bibliographic Details
Main Authors:	Lazer, William (Author), Kelley, Eugene J (Author)
Format:	Book
Language:	English
Published:	Homewood Richard D. Irwin 1962
Edition:	2a. ed
Subjects:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción
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