APA (7th ed.) Citation

Cravens, D. W. (1982). Strategic marketing. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. Homewood: Richard D. Irwin, 1982.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. Richard D. Irwin, 1982.