APA (7th ed.) Citation

O'Dell, W. F., Ruppel, A. C., Trent, R. H., & Kehoe, W. J. (1984). Marketing decision making: Analytic framework and cases (3a. ed.). South-Western.

Chicago Style (17th ed.) Citation

O'Dell, William F., Andrew C. Ruppel, Robert H. Trent, and William J. Kehoe. Marketing Decision Making: Analytic Framework and Cases. 3a. ed. Cincinnati: South-Western, 1984.

MLA (9th ed.) Citation

O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. 3a. ed. South-Western, 1984.