APA-Zitierstil (7. Ausg.)

O'Dell, W. F., Ruppel, A. C., Trent, R. H., & Kehoe, W. J. (1984). Marketing decision making: Analytic framework and cases (3a. ed.). South-Western.

Chicago-Zitierstil (17. Ausg.)

O'Dell, William F., Andrew C. Ruppel, Robert H. Trent, und William J. Kehoe. Marketing Decision Making: Analytic Framework and Cases. 3a. ed. Cincinnati: South-Western, 1984.

MLA-Zitierstil (9. Ausg.)

O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. 3a. ed. South-Western, 1984.