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Marketing decision making: analytic framework and cases

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Bibliographic Details
Main Authors:	O'Dell, William F. (Author), Ruppel, Andrew C (Author), Trent, Robert H (Author), Kehoe, William J (Author)
Format:	Book
Language:	English
Published:	Cincinnati South-Western 1984
Edition:	3a. ed
Subjects:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción Toma de decisiones ELABORACION DE POLITICAS
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