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Marketing decision making: analytic framework and cases

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Bibliographic Details
Main Authors: O'Dell, William F. (Author), Ruppel, Andrew C (Author), Trent, Robert H (Author)
Format: Book
Language:English
Published: Cincinnati South-Western 1976
Subjects:
Marketing
Consumidores
PRODUCTOS
Investigación de mercado
ESTRATEGIAS
PLANIFICACION Y CONTROL
Gestión de la producción
Toma de decisiones
ELABORACION DE POLITICAS
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