Citazione Stile APA (7a Edizione)

Berman, B., & Evans, J. R. (1984). Readings in marketing management: A strategic perspective. John Wiley.

Citazione stile Chigago Style (17a edizione)

Berman, Barry, e Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. Nueva York: John Wiley, 1984.

Citatione MLA (9a ed.)

Berman, Barry, e Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. John Wiley, 1984.