Cita APA

Berman, B., & Evans, J. R. (1984). Readings in marketing management: A strategic perspective. John Wiley.

Citación estilo Chicago

Berman, Barry, and Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. Nueva York: John Wiley, 1984.

Cita MLA

Berman, Barry, and Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. John Wiley, 1984.

Warning: These citations may not always be 100% accurate.