Cita APA (7th ed.)

Berman, B., & Evans, J. R. (1984). Readings in marketing management: A strategic perspective. John Wiley.

Cita Chicago (17th ed.)

Berman, Barry, i Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. Nueva York: John Wiley, 1984.

Cita MLA (9th ed.)

Berman, Barry, i Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. John Wiley, 1984.