Readings in marketing management: a strategic perspective
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| Main Authors: | , |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Nueva York
John Wiley
1984
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| 003 | CL-VaPUC | ||
| 008 | 980721e19840000US |||||||||||||||||eng|d | ||
| 082 | 0 | 4 | |a 658.802 |b BER |2 21 |
| 100 | 0 | |a Berman, Barry |e author |9 415847 | |
| 700 | 0 | |a Evans, Joel R |e author |9 415848 | |
| 245 | 1 | 0 | |a Readings in marketing management: a strategic perspective |
| 300 | |a 478 p | ||
| 942 | |c BK | ||
| 945 | |d 19980721 00:00:00 |a cmena | ||
| 260 | |a Nueva York |b John Wiley |c 1984 | ||
| 650 | 0 | |a Marketing |9 259324 | |
| 650 | 0 | |a Consumidores |9 315658 | |
| 650 | 7 | |a PRODUCTOS |2 CL-VaPUC |9 338640 | |
| 650 | 0 | |a Investigación de mercado |9 332310 | |
| 650 | 7 | |a ESTRATEGIAS |2 CL-VaPUC |9 342878 | |
| 650 | 7 | |a PLANIFICACION Y CONTROL |2 CL-VaPUC |9 415849 | |
| 650 | 0 | |a Gestión de la producción |9 259467 | |
| 650 | 0 | |a Toma de decisiones |9 257530 | |
| 583 | |a last modification |c 19980721 00:00:00 |k Rodrigo Vera | ||
| 999 | |c 272725 |d 272723 | ||
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