Cover Image

Readings in marketing management: a strategic perspective

Saved in:

Bibliographic Details
Main Authors:	Berman, Barry (Author), Evans, Joel R (Author)
Format:	Book
Language:	English
Published:	Nueva York John Wiley 1984
Subjects:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción Toma de decisiones
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Strategic marketing
by: Kollat, David T, et al.
Published: (1972)

Strategic marketing
by: Cravens, David W
Published: (1982)

Marketing strategy and management
by: Constantin, James A, et al.
Published: (1976)

Cases in marketing management and strategy
by: Blackwell, Roger D, et al.
Published: (1984)

Managerial marketing: perspectives and viewpoints a source book
by: Lazer, William, et al.
Published: (1962)

Teacher's manual Analysis and decision making: cases for marketing management
by: Mathews, H. Lee, et al.
Published: (1971)

Instructor's manual to accompany Cases in marketing management and strategy
by: Blackwell, Roger D, et al.
Published: (1985)

Marketing: strategy and management
by: Markin, Rom
Published: (1982)

Applications of management sciences in marketing
by: Montgomery, David B., et al.
Published: (1970)

Experimentation in marketing
by: Banks, Seymour
Published: (1965)

Marketing theory
by: Howard, John A
Published: (1965)

Marketing: an integrated approach
by: Barry, Thomas E
Published: (1986)

Markets of the sixties
Published: (1960)

Cases in marketing: orientation, analysis, and problems
by: Greer, Thomas V
Published: (1975)

Instructor's manual Cases in marketing: orientation, analysis, and problems
by: Greer, Thomas V
Published: (1975)

Demand, supply, and the market mechanism
by: Hattwick, Richard E, et al.
Published: (1971)

Fundamentals of marketing
by: Ferrell, O. C, et al.
Published: (1982)

Cases in marketing
by: Lockley, Lawrence C., et al.
Published: (1971)

Marketing management
by: Davis, Kenneth R
Published: (1985)

Marketing decisions: a bayesian approach
by: Enis, Ben M, et al.
Published: (1971)

Marketing: un enfoque global
by: McCarthy, E. Jerome
Published: (2001)

Instructor's manual Fundamentals of marketing
by: Ferrell, O. C, et al.
Published: (1982)

Test Bank Fundamentals of marketing
by: Ferrell, O. C, et al.
Published: (1982)

Study guide for Fundamentals of marketing
by: Ferrell, O. C, et al.
Published: (1982)

Basic marketing: a managerial approach
by: McCarthy, E. Jerome
Published: (1964)

Marketing today a basic approach
by: Schwartz, David J
Published: (1977)

Analysis and decision making: cases for marketing management
by: Mathews, H. Lee, et al.
Published: (1971)

Readings: marketing and society
by: Gist, Ronald R
Published: (1971)

Marketing classics: a selection of influential articles
by: Enis, Ben M, et al.
Published: (1977)

Instructor's manual to accompany Marketing management: strategies and cases
by: DeLozier, M. Wayne, et al.
Published: (1978)

Consumer behavior and marketing management
by: Myers, James H., et al.
Published: (1967)

Selected cases in marketing management
by: Faville, David E
Published: (1961)

Marketing a new product: its planning, development, and control
by: Hisrich, Robert D, et al.
Published: (1978)

Innovaciones en marketing: nuevas perspectivas de beneficios y expansión
by: Levitt, Theodore
Published: (1965)

The new marketing
by: Fulmer, Robert M
Published: (1976)

Marketing research and information systems: text and cases
by: Buzzell, Robert D, et al.
Published: (1969)

Marketing decision making: analytic framework and cases
by: O'Dell, William F., et al.
Published: (1984)

Marketing decision making: analytic framework and cases
by: O'Dell, William F., et al.
Published: (1976)

The social dynamics of marketing
by: Berenson, Conrad, et al.
Published: (1973)

The management of marketing research
by: Myers, James H., et al.
Published: (1969)