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Readings in marketing management: a strategic perspective

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Xehetasun bibliografikoak
Egile Nagusiak:	Berman, Barry (Egilea), Evans, Joel R (Egilea)
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Nueva York John Wiley 1984
Gaiak:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción Toma de decisiones
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Strategic marketing
nork: Kollat, David T, et al.
Argitaratua: (1972)

Strategic marketing
nork: Cravens, David W
Argitaratua: (1982)

Marketing strategy and management
nork: Constantin, James A, et al.
Argitaratua: (1976)

Cases in marketing management and strategy
nork: Blackwell, Roger D, et al.
Argitaratua: (1984)

Managerial marketing: perspectives and viewpoints a source book
nork: Lazer, William, et al.
Argitaratua: (1962)

Teacher's manual Analysis and decision making: cases for marketing management
nork: Mathews, H. Lee, et al.
Argitaratua: (1971)

Instructor's manual to accompany Cases in marketing management and strategy
nork: Blackwell, Roger D, et al.
Argitaratua: (1985)

Marketing: strategy and management
nork: Markin, Rom
Argitaratua: (1982)

Applications of management sciences in marketing
nork: Montgomery, David B., et al.
Argitaratua: (1970)

Experimentation in marketing
nork: Banks, Seymour
Argitaratua: (1965)

Marketing theory
nork: Howard, John A
Argitaratua: (1965)

Marketing: an integrated approach
nork: Barry, Thomas E
Argitaratua: (1986)

Markets of the sixties
Argitaratua: (1960)

Cases in marketing: orientation, analysis, and problems
nork: Greer, Thomas V
Argitaratua: (1975)

Instructor's manual Cases in marketing: orientation, analysis, and problems
nork: Greer, Thomas V
Argitaratua: (1975)

Demand, supply, and the market mechanism
nork: Hattwick, Richard E, et al.
Argitaratua: (1971)

Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Cases in marketing
nork: Lockley, Lawrence C., et al.
Argitaratua: (1971)

Marketing management
nork: Davis, Kenneth R
Argitaratua: (1985)

Marketing decisions: a bayesian approach
nork: Enis, Ben M, et al.
Argitaratua: (1971)

Marketing: un enfoque global
nork: McCarthy, E. Jerome
Argitaratua: (2001)

Instructor's manual Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Test Bank Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Study guide for Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Basic marketing: a managerial approach
nork: McCarthy, E. Jerome
Argitaratua: (1964)

Marketing today a basic approach
nork: Schwartz, David J
Argitaratua: (1977)

Analysis and decision making: cases for marketing management
nork: Mathews, H. Lee, et al.
Argitaratua: (1971)

Readings: marketing and society
nork: Gist, Ronald R
Argitaratua: (1971)

Marketing classics: a selection of influential articles
nork: Enis, Ben M, et al.
Argitaratua: (1977)

Instructor's manual to accompany Marketing management: strategies and cases
nork: DeLozier, M. Wayne, et al.
Argitaratua: (1978)

Consumer behavior and marketing management
nork: Myers, James H., et al.
Argitaratua: (1967)

Selected cases in marketing management
nork: Faville, David E
Argitaratua: (1961)

Marketing a new product: its planning, development, and control
nork: Hisrich, Robert D, et al.
Argitaratua: (1978)

Innovaciones en marketing: nuevas perspectivas de beneficios y expansión
nork: Levitt, Theodore
Argitaratua: (1965)

The new marketing
nork: Fulmer, Robert M
Argitaratua: (1976)

Marketing research and information systems: text and cases
nork: Buzzell, Robert D, et al.
Argitaratua: (1969)

Marketing decision making: analytic framework and cases
nork: O'Dell, William F., et al.
Argitaratua: (1984)

Marketing decision making: analytic framework and cases
nork: O'Dell, William F., et al.
Argitaratua: (1976)

The social dynamics of marketing
nork: Berenson, Conrad, et al.
Argitaratua: (1973)

The management of marketing research
nork: Myers, James H., et al.
Argitaratua: (1969)