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Readings in marketing management: a strategic perspective

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Dades bibliogràfiques
Autors principals:	Berman, Barry (Autor), Evans, Joel R (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	Nueva York John Wiley 1984
Matèries:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción Toma de decisiones
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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