Readings in marketing management: a strategic perspective

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Bibliographic Details
Main Authors:	Berman, Barry (Author), Evans, Joel R (Author)
Format:	Book
Language:	English
Published:	Nueva York John Wiley 1984
Subjects:	Marketing Consumidores PRODUCTOS Investigación de mercado ESTRATEGIAS PLANIFICACION Y CONTROL Gestión de la producción Toma de decisiones
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