Kotler, P. (1967). Marketing management: Analysis, planning and control. Instructor's Manual. Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. Instructor's Manual. Englewood Cliffs: Prentice-Hall, 1967.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. Instructor's Manual. Prentice-Hall, 1967.
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