Kotler, P. (1967). Marketing management: Analysis, planning and control. Instructor's Manual. Prentice-Hall.
Cita Chicago Style (17a ed.)Kotler, Philip. Marketing Management: Analysis, Planning and Control. Instructor's Manual. Englewood Cliffs: Prentice-Hall, 1967.
Cita MLA (9a ed.)Kotler, Philip. Marketing Management: Analysis, Planning and Control. Instructor's Manual. Prentice-Hall, 1967.
Precaución: Estas citas no son 100% exactas.