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Marketing management: analysis, planning and control. Instructor's Manual

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Bibliographic Details
Main Author:	Kotler, Philip (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs Prentice-Hall 1967
Subjects:	MERCADOTECNIA Administración de empresas Mercados Planificación estratégica Investigación de mercado Consumidores PRODUCTOS DESARROLLO DE LOS PRODUCTOS Investigación Comercialización Promoción de ventas Técnicas de venta Publicidad
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