Lilien, G. L., & Rangaswamy, A. (1997). Marketing engineering: Computer assisted marketing analysis and planning. Addison-Wesley.
Style de citation Chicago (17e éd.)Lilien, Gary L., et Arvind Rangaswamy. Marketing Engineering: Computer Assisted Marketing Analysis and Planning. Reading: Addison-Wesley, 1997.
Style de citation MLA (9e éd.)Lilien, Gary L., et Arvind Rangaswamy. Marketing Engineering: Computer Assisted Marketing Analysis and Planning. Addison-Wesley, 1997.
Attention : ces citations peuvent ne pas être correctes à 100%.