APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (1997). Marketing engineering: Computer assisted marketing analysis and planning. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer Assisted Marketing Analysis and Planning. Reading: Addison-Wesley, 1997.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer Assisted Marketing Analysis and Planning. Addison-Wesley, 1997.