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Marketing engineering: computer assisted marketing analysis and planning

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Bibliographic Details
Main Authors:	Lilien, Gary L. (autor), Rangaswamy, Arvind (Author)
Format:	Book
Language:	English
Published:	Reading Addison-Wesley 1997
Subjects:	Administración de empresas Toma de decisiones ESTRATEGIAS Análisis de la información Sistemas de información
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