Vavra, T. G. (1997). Improving your measurement of customer satisfaction: A guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs. ASQ Quality Press.
Παραπομπή σε μορφή Chicago (17η εκδ.)Vavra, Terry G. Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs. Milwaukee: ASQ Quality Press, 1997.
Παραπομπή σε μορφή MLA (9th εκδ.)Vavra, Terry G. Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs. ASQ Quality Press, 1997.
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