Cita APA

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models. Prentice Hall.

Citación estilo Chicago

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. Upper Saddle River: Prentice Hall, 1992.

Cita MLA

Lilien, Gary L., et al. Marketing Models. Prentice Hall, 1992.