rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing models
  name:
    name part: Lilien, Gary L.
    role:
      role term: creator
    role:
      role term: autor
  name:
    name part: Kotler, Philip
    role:
      role term: author
  name:
    name part: Moorthy, K. Sridhar
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: us
    place:
      place term: Upper Saddle River
    publisher: Prentice Hall
    date issued: 1992
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 803 p
  note: last modification 20171205 01:01:42 Rodrigo Vera
  subject:
    topic: Administración
  subject:
    topic: Marketing
  subject:
    topic: Ventas
  subject:
    topic: Análisis de mercadeo
  subject:
    topic: Comercialización
  subject:
    topic: Precios
  subject:
    topic: PROMOCION
  classification: 658.8 LIL
  record info:
    record creation date: 980921
    record identifier: UCQ5052