Gerencia de marketing: estrategias y programas

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Bibliographic Details
Main Authors:	Guiltinan, Joseph P (Author), Paul, Gordon W (Author)
Other Authors:	Madden, Thomas J. (autor)
Format:	Book
Language:	Spanish
Published:	Bogotá McGraw Hill 1998
Edition:	6a. ed
Subjects:	Marketing Administración de empresas Análisis de mercado Publicidad Técnicas de venta Investigación de mercado PLANIFICACION Precios ESTRATEGIAS Ventas
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