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Marketing

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Bibliographic Details
Main Authors:	Lamb, Charles W (Author), Hair, Joseph F (Author)
Other Authors:	McDaniel, Carl (autor)
Format:	Book
Language:	Spanish
Published:	Ciudad de México International Thomson 1998
Edition:	4a. ed
Subjects:	Marketing Comercialización MERCADOTECNIA Consumidores Publicidad Precios
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