Cita APA (7th ed.)

Stanton, W. J., Etzel, M. J., & Walker, B. J. (2000). Fundamentos de marketing (7a. ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Stanton, William J., Michael J. Etzel, i Bruce J. Walker. Fundamentos De Marketing. 7a. ed. Ciudad de México: McGraw-Hill, 2000.

Cita MLA (9th ed.)

Stanton, William J., et al. Fundamentos De Marketing. 7a. ed. McGraw-Hill, 2000.