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Fundamentos de marketing

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Bibliographic Details
Main Authors:	Stanton, William J (Author), Etzel, Michael J (Author), Walker, Bruce J (Author)
Format:	Book
Language:	Spanish
Published:	Ciudad de México McGraw-Hill 2000
Edition:	7a. ed
Subjects:	Comercialización Investigación de mercado Precios Marketing Gestión de mercados Control de calidad Planificación estratégica
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