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Fundamentos de marketing

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Bibliographic Details
Main Authors: Stanton, William J (Author), Etzel, Michael J (Author), Walker, Bruce J (Author)
Format: Book
Language:Spanish
Published: Ciudad de México McGraw-Hill 2000
Edition:7a. ed
Subjects:
Comercialización
Investigación de mercado
Precios
Marketing
Gestión de mercados
Control de calidad
Planificación estratégica
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