Zikmund, W. G., & D'Amico, M. (2001). Marketing: Creating and keeping customers in an e-commerce world (7a. ed.). Thomson Learning.
Cita Chicago Style (17a ed.)Zikmund, William G., y Michael D'Amico. Marketing: Creating and Keeping Customers in an E-commerce World. 7a. ed. Stamford: Thomson Learning, 2001.
Cita MLA (9a ed.)Zikmund, William G., y Michael D'Amico. Marketing: Creating and Keeping Customers in an E-commerce World. 7a. ed. Thomson Learning, 2001.
Precaución: Estas citas no son 100% exactas.