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Comportamiento del consumidor: repercusiones en la estrategia de marketing

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Bibliographic Details
Main Authors: Hawkins, Del I (Author), Best, Roger J (Author), Coney, Kenneth A (Author)
Format: Book
Language:Spanish
Published: Bogotá McGraw Hill 1997
Subjects:
Comportamiento del consumidor
Consumidores
Consumo
Estratificación social
ESTRUCTURA SOCIAL
Investigación de mercado
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