Introducción al marketing

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author), Saunders, John (Author), Wong, Verónica (Author), Bigné Alcañiz, J. Enrique (Author), Cámara, Dionisio (Author)
Other Authors:	Miquel, Salvador (autor)
Format:	Book
Language:	Spanish
Published:	Madrid Prentice Hall 2000
Subjects:	Planificación estratégica ESTRATEGIAS Consumidores Investigación de mercado
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