rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing: un enfoque global
  name:
    name part: McCarthy, E. Jerome
    role:
      role term: creator
    role:
      role term: autor
  type of resource: text
  origin info:
    place:
      place term: MX
    place:
      place term: Ciudad de México
    publisher: McGraw Hill
    date issued: 2001
    edition: 2a. ed
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 792 p
  note: last modification 20010420 00:00:00 Rodrigo Vera
  subject:
    topic: Marketing
  subject:
    topic: PRODUCTOS
  subject:
    topic: Consumidores
  subject:
    topic: Investigación de mercado
  subject:
    topic: Publicidad
  subject:
    topic: PLANIFICACION Y CONTROL
  subject:
    topic: ESTRATEGIAS
  classification: 658.8 MCC
  record info:
    record creation date: 010420
    record identifier: UCN1070