Cita APA (7th ed.)

Nielsen Marketing Research. (1992). Category management: Positioning your organization to win. NTC.

Cita Chicago (17th ed.)

Nielsen Marketing Research. Category Management: Positioning Your Organization to Win. Lincolnwood: NTC, 1992.

Cita MLA (9th ed.)

Nielsen Marketing Research. Category Management: Positioning Your Organization to Win. NTC, 1992.