APA (7th ed.) Zitazioa

Nielsen Marketing Research. (1992). Category management: Positioning your organization to win. NTC.

Chicago Style (17th ed.) Zitazioa

Nielsen Marketing Research. Category Management: Positioning Your Organization to Win. Lincolnwood: NTC, 1992.

MLA (9th ed.) Zitazioa

Nielsen Marketing Research. Category Management: Positioning Your Organization to Win. NTC, 1992.