Nielsen Marketing Research. (1992). Category management: Positioning your organization to win. NTC.
Citación estilo ChicagoNielsen Marketing Research. Category Management: Positioning Your Organization to Win. Lincolnwood: NTC, 1992.
Cita MLANielsen Marketing Research. Category Management: Positioning Your Organization to Win. NTC, 1992.
Warning: These citations may not always be 100% accurate.