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Marketing internacional

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Bibliographic Details
Main Authors: Czinkota, Michael R (Author), Ronkainen, Ilkka A (Author)
Format: Book
Language:Spanish
Published: Ciudad de México Pearson Educación 2002
Edition:6a. ed
Subjects:
Marketing internacional > Planificación estratégica
Comercio exterior > Aspectos sociales
Política de precios
Marcas (Marketing)
Gestión de compras
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Marketing internacional. by Czinkota, Michael R

Published 2019
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Marketing internacional by Czinkota, Michael R, Ronkainen, Ilkka A

Published 2004
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