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Marketing management support systems: principles, tools. and implementation

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Bibliographic Details
Main Authors:	Wierenga, Berend (Author), Bruggen, Gerrit Harm van (Author)
Format:	Book
Language:	English
Published:	Boston Kluwer Academic 2000
Series:	International Series in Quantitive Marketing
Subjects:	Administración de empresas Planificación estratégica
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