Hollensen, S. (2001). Global marketing: A market-responsive approach (2a. ed.). Prentice-Hall.
Cita Chicago Style (17a ed.)Hollensen, Svend. Global Marketing: A Market-responsive Approach. 2a. ed. Essex: Prentice-Hall, 2001.
Cita MLA (9a ed.)Hollensen, Svend. Global Marketing: A Market-responsive Approach. 2a. ed. Prentice-Hall, 2001.
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