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Comportamiento del consumidor

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Bibliographic Details
Main Authors: Schiffman, Leon G (Author), Kanuk, Leslie Lazar (Author)
Format: Book
Language:Spanish
Published: Ciudad de México Pearson Educación 2001
Edition:7a. ed
Subjects:
Investigación de mercado
Consumidores
Toma de decisiones
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Comportamiento del consumidor by Schiffman, Leon G, Kanuk, Leslie Lazar

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Comportamiento del consumidor by Schiffman, León G, Kanuk, Leslie Lazar

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