|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
UCL6358 |
| 003 |
CL-VaPUC |
| 008 |
040402e20030000SP |||||||||||||||||spa|d |
| 020 |
|
|
|a 8495787350
|
| 082 |
0 |
4 |
|a 659.1
|b RIE
|2 21
|
| 100 |
0 |
|
|a Ries, Al
|e author
|9 484019
|
| 700 |
0 |
|
|a Ries, Laura
|e author
|9 484020
|
| 245 |
1 |
3 |
|a La caída de la publicidad y el auge de las relaciones públicas
|
| 300 |
|
|
|a 302 p
|
| 942 |
|
|
|c BK
|
| 945 |
|
|
|d 20040402 00:00:00
|a cmena
|
| 260 |
|
|
|a Barcelona
|b Urano
|c 2003
|
| 650 |
|
0 |
|a Publicidad
|9 314572
|
| 650 |
|
0 |
|a Relaciones públicas
|9 331772
|
| 650 |
|
0 |
|a Marketing
|9 259324
|
| 583 |
|
|
|a last modification
|c 20040402 00:00:00
|k Rodrigo Vera
|
| 999 |
|
|
|c 308470
|d 308468
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_RIE_2003
|7 0
|8 A
|9 375018
|a BIBCUR
|b BIBCUR
|d 2019-11-21
|i 4001281
|o 659.1 RIE 2003
|p 4001281
|r 2025-04-22
|w 2019-11-21
|y BK
|k PER
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_RIE_2003
|7 0
|8 A
|9 375019
|a BIBENE
|b BIBENE
|d 2019-11-21
|i 4049713
|o 659.1 RIE 2003
|p 4049713
|r 2025-01-15
|w 2019-11-21
|y BK
|k ICO
|