Jain, S. C. (2004). Marketing planning and strategy (7a. ed.). Thompson.
Citación estilo ChicagoJain, Subhash C. Marketing Planning and Strategy. 7a. ed. Stamford: Thompson, 2004.
Cita MLAJain, Subhash C. Marketing Planning and Strategy. 7a. ed. Thompson, 2004.
Warning: These citations may not always be 100% accurate.