APA (7th ed.) Citation

Jain, S. C. (2004). Marketing planning and strategy (7a. ed.). Thompson.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. 7a. ed. Stamford: Thompson, 2004.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. 7a. ed. Thompson, 2004.