Cita APA (7th ed.)

Jain, S. C. (2004). Marketing planning and strategy (7a. ed.). Thompson.

Cita Chicago (17th ed.)

Jain, Subhash C. Marketing Planning and Strategy. 7a. ed. Stamford: Thompson, 2004.

Cita MLA (9th ed.)

Jain, Subhash C. Marketing Planning and Strategy. 7a. ed. Thompson, 2004.