APA (7th ed.) Citation

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers (1a. ed.). Harvard Business School.

Chicago Style (17th ed.) Citation

Prahalad, C. K., and Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. 1a. ed. Boston: Harvard Business School, 2004.

MLA (9th ed.) Citation

Prahalad, C. K., and Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. 1a. ed. Harvard Business School, 2004.