APA引文

Lenskold, J. D. (2003). Marketing ROI: The path to campaign, customer, and corporate profitability (1a. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lenskold, James D. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. 1a. ed. Nueva York: McGraw-Hill, 2003.

MLA引文

Lenskold, James D. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. 1a. ed. McGraw-Hill, 2003.