Marketing ROI: the path to campaign, customer, and corporate profitability
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nueva York
McGraw-Hill
2003
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| Edition: | 1a. ed |
| Subjects: | |
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| Physical Description: | 268 p |
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| ISBN: | 0071413634 |