rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing ROI: the path to campaign, customer, and corporate profitability
  name:
    name part: Lenskold, James D
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: US
    place:
      place term: Nueva York
    publisher: McGraw-Hill
    date issued: 2003
    edition: 1a. ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 268 p
  note: last modification 20041112 00:00:00 Rodrigo Vera
  subject:
    topic: Administración financiera
  subject:
    topic: Administración de empresas
  subject:
    topic: Inversiones
  subject:
    topic: RENTA
  classification: 658.1554 LEN
  identifier: 0071413634
  record info:
    record creation date: 041112
    record identifier: UCK1414