APA (7th ed.) Citation

Stanton, W. J., Etzel, M. J., & Walker, B. J. (2004). Fundamentos de marketing (13a. ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 13a. ed. Ciudad de México: McGraw Hill, 2004.

MLA (9th ed.) Citation

Stanton, William J., et al. Fundamentos De Marketing. 13a. ed. McGraw Hill, 2004.