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Marketing internacional

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Bibliographic Details
Main Authors: Czinkota, Michael R (Author), Ronkainen, Ilkka A (Author)
Format: Book
Language:Spanish
Published: Ciudad de México International Thompson 2004
Edition:7a. ed
Subjects:
Marketing internacional > Planificación estratégica
Comercio exterior > Aspectos sociales
Política de precios
Marcas (Marketing)
Gestión de compras
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