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Segmentación de mercados: aspectos estratégicos y metodológicos

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Bibliographic Details
Main Authors: Picón Prado, Eduardo (Author), Varela Mallou, Jesús (Author), Lévy Mangín, Jean-Pierre (Author)
Format: Book
Language:Spanish
Published: Madrid Pearson Educación 2004
Subjects:
Marketing
Planificación estratégica
Finanzas
Análisis de mercado
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