Cita APA (7th ed.)

Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (1a. ed.). Basic Books.

Cita Chicago (17th ed.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 1a. ed. Nueva York: Basic Books, 2001.

Cita MLA (9th ed.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 1a. ed. Basic Books, 2001.