Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (1a. ed.). Basic Books.
Citace podle Chicago (17th ed.)Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 1a. ed. Nueva York: Basic Books, 2001.
Citace podle MLA (9th ed.)Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 1a. ed. Basic Books, 2001.
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