APA (7th ed.) Citation

Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (1a. ed.). Basic Books.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 1a. ed. Nueva York: Basic Books, 2001.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 1a. ed. Basic Books, 2001.