Winning at new products: accelerating the process from idea to launch
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nueva York
Basic Books
2001
|
| Edició: | 1a. ed |
| Matèries: | |
| Etiquetes: |
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| 020 | |a 9780738204635 | ||
| 082 | 0 | 4 | |a 658.575 |b COO |2 21 |
| 100 | 0 | |a Cooper, Robert G |e author |9 521309 | |
| 245 | 1 | 0 | |a Winning at new products: accelerating the process from idea to launch |
| 250 | |a 1a. ed | ||
| 300 | |a 425 p | ||
| 942 | |c BK | ||
| 945 | |d 20070615 00:00:00 |a jtorresc | ||
| 260 | |a Nueva York |b Basic Books |c 2001 | ||
| 650 | 7 | |a GERENCIA DE PRODUCTOS |2 CL-VaPUC |9 521310 | |
| 650 | 7 | |a PRODUCTOS NUEVOS |2 CL-VaPUC |9 329236 | |
| 650 | 0 | |a Comercialización |9 259326 | |
| 650 | 0 | |a Marketing |9 259324 | |
| 650 | 0 | |a Investigación y desarrollo (I+D) |9 324714 | |
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