Winning at new products: accelerating the process from idea to launch

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Bibliographic Details
Main Author: Cooper, Robert G (Author)
Format: Book
Language:English
Published: Nueva York Basic Books 2001
Edition:1a. ed
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BIblioteca Escuela de Negocios y Economía -

Holdings details from BIblioteca Escuela de Negocios y Economía -
Call Number: 658.575 COO 2001
Copy 4348699 Available Place a Hold